The ABSOLUT VODKA ROCK EDITION gift pack was not designed by Natalia Brilli. Natalia Brilli co-operated with ABSOLUT VODKA for the German launch of the project, but the ROCK EDITION bottle was developed by ABSOLUT in collaboration with a design team at Family Business.
The ABSOLUT VODKA ROCK EDITION is indeed a tribute to rock and roll, but it was not launched to celebrate the 40th anniversary of Woodstock . We celebrate rock and roll with our limited edition bottle, and also by bringing together visionary rock and roll photographer Danny Clinch and the sought-after rock band Wolfmother in a creative collaboration that invites the consumer to take part in the authentic rock and roll lifestyle. With the leather and studs gift pack, Wolfmother’s music and Danny Clinch’s photographs we want to create an ABSOLUT world of rock and roll.
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