At first glance you might think you are watching the latest music video on BET… But no that is Kmarts latest marketing campaign. Kmart has developed an urban marketing campaign aimed at the middle and high school crowd by partnering with teen hip-hop sensation Da Rich Kidzz. The commercial has all the look and feel of a hip-hop music video showcasing the fresh back-to-school gear at Kmart. As a kid in school you never wanted to be caught dead in an outfit from Kmart… Let see if this new marketing ploy can change that.. Stay Tuned
