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What label,brand, or company are you with? And what is your title.<\/strong> What kind of products do you guys specialize in?<\/strong> How did you get into this business?<\/strong> When you were a little kid, what did you want to be when you grew up?<\/strong> As a clothing brand where do you get your inspiration for designs?<\/strong> How do you fell about “Brand Jacking” where a brand mimics the<\/strong> How did you come up with the name for your brand? What does it mean<\/strong> With the explosion of social media, what do you guys do to build<\/strong> What is one style from the past that you wish was still popular?<\/strong> What is a current trend that you cannot stand?<\/strong> Snapback or Fitted? Why?<\/strong> Low tops or High Tops? Why?<\/strong> What are your thoughts on todays street wear scene?<\/strong> What do you see for the future of this industry?<\/strong>
\nI am the primary owner and C.E.O. of Own Zone Apparel<\/strong>.<\/p>\n
\nWe specialize in high-quality urban wear with a positive, up-lifting
\nmessage in tow.<\/p>\n
\nI honestly dived right in. I decided being an entrepreneur was my
\ndestiny, it just took some time to decide on fashion. Once I did, I
\nput together a very talented team and we developed an idea we felt
\npassionate about. We haven’t looked back since.<\/p>\n
\nFamous.<\/p>\n
\n What kind of thought process goes into your collection?<\/strong>
\nWe’ve taken note of some of our superiors in the industry, certainly.
\nBut my team of artists…they draw inspiration from the lives we lead.
\nWe are all under 22 years of age, and we truly live in our own zone.<\/p>\n
\n designs of another brand?<\/strong>
\nHonestly, there are so many brands out there in today’s landscape
\nthat some brands may be unknowingly infringing upon other brand ideas.
\nBut ultimately, “brand jacking” in the literal sense just isn’t cool.
\nWe want to achieve success the right way. Stealing from somebody else
\nto achieve success isn’t really winning in the long term. Success from
\nyour own true work trumps all other forms.<\/p>\n
\n or stand for?<\/strong>
\nWe developed “Own Zone Apparel<\/em>” rather quickly. During one of our
\nvery first brainstorm sessions, we came across it. It brings about
\nfunny memories because we had previously spit out about 20 other ideas
\nwith much less appeal than Own Zone Apparel, only to find that those
\nnames were already in use. When we came to find that Own Zone was
\nuntrademarked, we jumped all over it. The trademarking process began
\nthe next day, and so did our dream.<\/p>\nOwn Zone Apparel’s message ultimately has to do with rising above the
\ncomplacent mediocrity that has become so acceptable in American
\nsociety, and really reach up and beyond. Own Zone can also refer to a
\nstate of mind too. This state of mind is one that allows you to remain
\nstrong when the doubters start to grow louder. We’ve certainly had our
\nshare of doubters along the way. If there weren’t doubters, or dare I
\nsay “haters” though, wouldn’t that mean something was wrong?<\/h2>\n
\n brand exposure? What social network is most important to your brand?<\/strong>
\nWe really try to reach out to people all of the country with our
\nsocial media that maybe we wouldn’t have been able to reach if we were
\ndoing this 10 years ago. It’s a very special opportunity, leveraging
\nsocial media to grow your business. We all came up in high school and
\ncollege with social media, so using it effectively is almost second
\nnature. We value Facebook the most, because ultimately I feel we’ve
\nbeen making our biggest impact there. Our next objective is to really
\namp up our Instagram usage as it grows in popularity.<\/p>\n
\nCrew-neck sweatshirts. I think we are going to try and revive it with
\nour fall\/winter 2012 line.<\/p>\n
\nMy friends are going to hate me when I say this…camo shorts.<\/p>\n
\nSnapback FTW. I enjoy the semi-retro look that is coming back around,
\nand the fitted hats don’t fit me particularly well.<\/p>\n
\nLow tops for the versatility they offer. And not everyone looks right
\nin high tops…just saying.<\/p>\n
\nToo much quantity, not enough quality.<\/p>\n
\nI see a convergence of styles. More of today’s popular cultures are
\ncoming into contact, meshing, and developing continuous relationships.
\nPretty soon, I suspect that you won’t be able to identify the
\nattributes of someone based on the street wear they have on. This will
\nbe due to a much wider variety of people than ever before wearing it,
\nin my humble opinion.<\/p>\n