Concrete Coast Clothing Check ’em out!

What label,brand, or company are you with? And what is your title.

Concrete Coast Clothing, Owner.

What kind of products does Concrete Coast Clothing specialize in?
T-shirts, hoodies, and beanies that focus on design before branding.
Concrete Coast Clothing is A Lifestyle, Not a Label.

How did Concrete Coast Clothing get into this business?
I was always interested in starting a clothing brand and wanted to
create a company (Concrete Coast Clothing) that would focus on design, rather than repeating the
logo over and over again in different fonts and colors. When I set out
to design shirts, I come up with a cool idea, tweak it until I love it
and can’t wait to wear it, then add a logo somewhere into the design
just so it does have some brand identity. The logo is always the last
part of any design.

When you were a little kid, what did you want to be when you grew up
I always wanted to be an animator and create cartoons for TV.

As a clothing brand where does Concrete Coast Clothing you get your inspiration for designs?
What kind of thought process goes into the Concrete Coast Clothing collection?
My inspiration comes from everyday life and the sports that I love. I
grew up skateboarding in Colorado and still skate regularly. I’ve
always loved surfing, though being from Colorado doesn’t give me much
of a chance to surf a lot. I have a serious love for the ocean, waves,
and coast in general. I try to incorporate these elements into my
designs. 

How does Concrete Coast Clothing feel about “Brand Jacking” where a brand mimics the designs of another brand?

I’m not a fan unless it’s used in a humorous way. I think that coming
up with original art should be a brand’s main focus. Too many
companies are doing the same things and somehow are succeeding at it.
My belief is that if you stick to what you love, you’re brand will
grow and stand out. Just look at some of the top lines out there and
you’ll notice that most have their own thing going on. That’s why I
stick with my vision with Concrete Coast Clothing, and hold it true to the
slogan, “A Lifestyle, Not a Label.”

How did you come up with the name Concrete Coast Clothing? What does Concrete Coast Clothing mean
or stand for?
Concrete Coast Clothing has several different meanings. Concrete refers to
skating, and Coast refers to wave sports. But it also means that you
can have the coast anywhere where there is concrete. Skateboarding is
a sport that lets you have access to a surf lifestyle anywhere where
there is some pavement. To some people it just refers to board sports
in general. To me it encompasses several major passions that define my
lifestyle.

With the explosion of social media, what does Concrete Coast Clothing do to build
brand exposure? What social network is most important to Concrete Coast Clothing?

Facebook is the most important source for Concrete Coast Clothing. It makes it
easy to share my vision and get feedback on new designs. I also
regularly do shirt giveaways on facebook for people that share the
post. I also run a twitter account to share cool industry news for
skating and surfing, and promotions for the website.

What is one style from the past that you wish was still popular?
Smaller/simpler designs. I feel like the trend is all-over huge
prints now, and typically these are done in uncomfortable plastisol
inks. This type of style is doesn’t breathe well on hot days, and
since most designs lately consist largely of branding, they make you
into a walking billboard. That’s why I’ve taken the opposite approach
with Concrete Coast Clothing.

What is a current trend that Concrete Coast Clothing cannot stand?
Logo designs, or designs that repeat the brands name over and over.
To me these are just trendy for lazy brands and are not art. I like
shirts that show a vision and let the wearer share a little bit about
who they are simply by wearing the shirt.

Snapback or Fitted? Why?
Fitted. It’s always been my style.

Low tops or High Tops? Why?
Low tops, high tops make my feet too hot when I skate and feel
clunky.

What are your thoughts on todays street wear scene?
I like the direction some brands are heading with very detailed and
unique prints. I think with DTG printing becoming better all the time
it’s allowing more and more people to create true artwork with lots of
color on a budget. Though I feel like too many companies are copying
each other.

What does Concrete Coast Clothing see for the future of this industry?
I see shirts becoming more and more artistic, and people looking for
custom designs. Limited print runs seem to be taking off as well for
smaller companies because people are striving to wear shirts that are
unique.

As a brand, What is one of the best things Concrete Coast Clothing loves about being in this industry?
One of the best things it seeing people wearing our Concrete Coast Clothing designs! It’s
really cool to see something you created on someone you don’t even
know. I also love being able to do something different than what other
companies are doing.

What is one of the worst things about this industry?
It’s a highly competitive industry that is tough to break into. I
know Concrete Coast Clothing will make it, and it’s going to take some serious
work to stand out above the rest.

How would you quickly describe your past 5 years in one short
sentence.
Professional action sports photography, marriage, starting a clothing
company and keeping the photography rolling!

How long is the Concrete Coast average work day?
8-10 hours

How many core members/employees are on your Concrete Coast Clothing team?
1

What sneakers did you rock as a kid?
Mostly Vans.

What brand names were you rocking back in the day?
Volcom, Hurley, Quiksilver, Vans.

In your opinion, what other brands are on the come-up in this
industry?
Hippytree really stands out to me as a great brand with a consistent
image and devoted following. Young and Reckless is exploding as well.

If you had to give up your brand today and go work for a fast food
joint, which fast food joint would it be?
Smashburger.

What was your first job?
Bike Shop Mechanic.

What will see coming from Concrete Coast Clothing in the future?
Lots of new designs to come from Concrete Coast Clothing, more hoodies, beanies, eventually getting into
button-up shirts, shorts, and pants. All 100% Made in USA to save on
resources and ensure ethical working conditions for all production.

In the opinion of Concrete Coast Clothing what trends will be big in 2013 / 2014?
Bright colors and all-over printing will continue to be big.

 

 

 

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