It seems the self proclaimed “Boss” has been shunned by sportswear giant Reebok after the company decided Ross hadn’t shown an “appropriate level of remorse” for using lyrics in one of his songs that seemed to allude to raping a woman.
Rick Ross Rape Lyrics
In the song “U.O.E.N.O,” Ross raps: “Put molly all in her champagne, she ain’t even know it. I took her home and I enjoyed that, she ain’t even know it.”
The rhyme in question drew quite an outrage from fans as well as activist groups.
Reebok broke the news that hey were no longer working with Rick Ross.
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand,” the statement read. “Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”
Rick Ross Apology:
Back in April, Ross took to Twitter to seemingly apologize for the lyrics he was being criticized for. He tweeted: “I dont condone rape. Apologies for the #lyric interpreted as rape. #BOSS”
Two hours later he attempted to apologize again: “Apologies to my many business partners, who would never promote violence against women. @ReebokClassics @ultraviolet”
The TwitterWorld did not buy it, and began reacting negatively to his apology attempts:
Twitter Fans Responses:
— @RadicalONFIRE wrote: “RICK ROSS needs to work on the sincerity of his apologies…just saying.”
? — @AprilLeighTree: “Once again a mega-gross rapper promotes rape culture. @Reebok spokesperson & lowlife Rick Ross should be fired! #NotBuyingIt”
— @lovetricialee: “Rick Ross is simply another expanse of how much further we have to go. Truly pathetic.”
— @weakforcouture: “I hate rick ross. He’s an idiot who’s trying to backpeddle out of a scandal he brought upon himself”
On April 4, scores of protesters with the women’s activist group UltraViolet picketed outside a Reebok store in Manhattan and delivered a petition demanding the sportswear manufacturer break with Ross.
“We are thrilled to hear that Reebok is joining the fight against rape culture and dropping Rick Ross,” the group said Thursday. “….This sends a strong message that rapping about drugging and raping an unconscious woman is not only morally wrong, but has real consequences. …Thank you Reebok for taking a stand.”
