Luxury tobacco products are not anything new. When trying to come up with a list of expensive cigarettes, Dunhill, or Treasurer may come to mind. But Lucky Strike brought a whole meaning to an expensive pack of cigarettes by introducing this one-off pack.

Lucky Strike commissioned one pack of smokes to be produced that proudly boasts 18ct white gold package that displays one large diamond and one large ruby.This pack of cigarettes has a value of $100,000 and is intended to boost the iconic design and profile the Lucky Strike brand.

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