{"id":11901,"date":"2013-08-07T15:36:40","date_gmt":"2013-08-07T15:36:40","guid":{"rendered":"http:\/\/www.dropcents.com\/blog\/?p=11901"},"modified":"2014-02-11T22:04:45","modified_gmt":"2014-02-11T22:04:45","slug":"kmart-marketing-my-school-bus-is-my-limo","status":"publish","type":"post","link":"https:\/\/www.dropcents.com\/blog\/kmart-marketing-my-school-bus-is-my-limo\/","title":{"rendered":"Kmart Marketing &#8211; My School Bus is My Limo"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/aTpb37WY0eA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>At first glance you might think you are watching the latest music video on BET&#8230; But no that is Kmarts latest marketing campaign. Kmart has developed an urban marketing campaign aimed at the middle and high school crowd by partnering with teen hip-hop sensation Da Rich Kidzz. The commercial has all the look and feel of a hip-hop music video showcasing the fresh back-to-school gear at Kmart. As a kid in school you never wanted to be caught dead in an outfit from Kmart&#8230; Let see if this new marketing ploy can change that.. Stay Tuned<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At first glance you might think you are watching the latest music video on BET&#8230; But no that is Kmarts latest marketing campaign. Kmart has developed an urban marketing campaign aimed at the middle and high school crowd by partnering with teen hip-hop sensation Da Rich Kidzz. 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